About Me

Designing with
intent.

I'm Raja — a Founding Product Designer with 15+ years designing and launching AI-powered, B2B SaaS, and enterprise products. I partner with founders and cross-functional teams to turn complex business ideas into intuitive, scalable products from concept to launch.

My process starts with understanding people — their goals, frustrations, and mental models. From there I move into structure, then detail, always asking: does this earn its place? Good design, to me, is the kind you don't notice.

Building Products People Understand, Adopt, and Trust

I'm open to full-time roles. With 15+ years in Product Design, AI Products, and Design Systems, I help teams transform complex ideas into intuitive, scalable experiences that drive adoption and business impact.

Let's build something meaningful together.

Open to opportunities

Download resumé

90+

Projects

Industries

15+

Years of Experience

My Design Vision

My Guiding
Creative Principles.

Five convictions that quietly shape every decision — from the first sketch to the final shipped pixel.

01
Simplicity Creates Elegance
I focus on eliminating friction. By utilizing clean layouts, sharp visual hierarchies, and progressive disclosure, I make highly complex B2B and AI workflows feel effortless and accessible.
02
Emotion Matters More Than Decoration
Great design must resonate on a human level. I design for emotional intelligence and clarity, ensuring the user experience feels meaningful, safe, and intuitive rather than just visually trendy.
03
Rooted in Tradition, Built for Innovation
My aesthetic balances timeless, high-quality visual foundations with future-focused technology, embracing modern AI capabilities while remaining grounded in human-centered principles.
04
Systems-First Architecture
I don't just design isolated screens; I build comprehensive product architectures and scalable design systems that maintain token consistency, accessibility standards, and cohesive branding across entire enterprise ecosystems.
05
Business & Strategy Aligned
My design decisions are deeply connected to commercial Go-To-Market strategies. I focus on creating massive ROI, driving user retention, and delivering designs that directly accelerate enterprise growth.

Experience

Feb 2024 – Jun 2026

Director of Design and UX

Odin AI

Designed and evolved an enterprise AI platform from concept to production. Partnered with founders and engineering to build AI chat, assistants, agents, knowledge base, and workflow automation. Led product design, prototyping, developer handoff, design QA, and GTM assets.

Mar 2016 – Jan 2024

Director of Design and UX

TTC INDIA (Codeglo)

Designed SaaS, CRM, LMS, logistics, fintech, and enterprise products. Converted business requirements into scalable web and mobile experiences. Built design systems and launch assets while collaborating with engineering.

Sep 2010 – Mar 2016

Senior Designer

Linkware

Designed websites, booking platforms, fintech, and enterprise applications. Created responsive UI and reusable design components. Worked closely with developers to deliver production-ready designs.

Tools I Use